• How a Marker Fixed a UX Problem in Supermarket

    How a Marker Fixed a UX Problem in Supermarket

    An analysis of grassroots service hacking, automated behavioral triggers, and the systemic power of emotional design in mundane routines. Abstract : In modern service design, operational friction frequently manifests at the intersection of rigid automated systems and fluid human behaviors. This case study analyzes a grassroots user-experience (UX) intervention implemented in a local supermarket chain…

  • Rotterdam Skyline Illustrations for RE/MAX

    Rotterdam Skyline Illustrations for RE/MAX

    Project Overview The Request: Bringing Rotterdam’s Architecture Indoors The collaboration began when Remko from RE/MAX reached out with a specific vision for their Rotterdam office redesign. Having seen my previous architectural line-art illustration of New York City, the client wanted to replicate that exact aesthetic but tailormade for their local market. The goal was to…

  • Creating a Device Illustration for ClickStick

    Creating a Device Illustration for ClickStick

    Case study of creating a premium isometric vector device illustration for ClickStick. Discover the design process from concept to final visual assets.

  • Little Rock, Arkansas Custom City Illustration

    Little Rock, Arkansas Custom City Illustration

    The Challenge: A client approached me looking for a minimalist, clean, and recognizable vector skyline illustration of Little Rock, Arkansas. They were drawn specifically to my personal signature art style and required a versatile asset for commercial use. The final deliverables needed to include two variations: a vibrant colored version and a stark black-and-white version.…